The new cinematic arriving with episode 4 of Valorant showed Cypher playing his favorite game – chess. He played on a specially designed chess set.
To create buzz around the campaign we decided to recreate these chess manually and let a top influencer play them live on her stream channel during the event.
We used resin pieces and a specially lit, laser cut chessboard to achieve the best precision. A special neon mechanism lit the whole chessboard in a magical, modern way. We shot a making of video revealing the craftsmanship of the creation process from the concept to the final product. We also produced a presentation video showing each element of the distinctive design highlighting the unique game character.
We shot everything using an Optex Excellence lens to get the cinematic feel.