The Beast

Client: RIOT Games

Box Design, Chess Design
& Production

The new cinematic arriving with episode 4 of Valorant showed Cypher playing his favorite game – chess. He played on a specially designed chess set.

To create buzz around the campaign we decided to recreate these chess manually and let a top influencer play them live on her stream channel during the event.

We used resin pieces and a specially lit, laser cut chessboard to achieve the best precision. A special neon mechanism lit the whole chessboard in a magical, modern way. We shot a making of video revealing the craftsmanship of the creation process from the concept to the final product. We also produced a presentation video showing each element of the distinctive design highlighting the unique game character.

We shot everything using an Optex Excellence lens to get the cinematic feel.

We shot everything using an Optex Excellence lens to get the cinematic feel.
The chessboard was packaged in a specially designed box and sent out to a Valorant super – player Pokimane for an unboxing event.

The reveal took place live on stream with over 50 thousand viewers tuning in. Checkmate!

CREDITS