Launching a new map with a Portuguese theme requires a campaign with soul. This is why, inspired by Portuguese ceramics and design, we helped to bring The Pearl Collection campaign to life.
The new map Pearl takes place in Portugal, Inspired by its famous Azulejos (painted tin-glazed ceramic tilework) we decided to create the perfect convention starter. A set of coasters, but with a digital spin to it.
Each coaster/tile was designed to represent a VALORANT agent or a character. The tiles come to life as soon as you point your camera to them using a special Instagram AR filter to reveal the matching agent and a unique animation to each design. Even the box itself had a hidden special animation to it.